TO: Christine.Knackfuss-Nikolic@t-systems.com;Chen.Evelyn@t-systems.com;Fong-Teng.Loh@t-systems.com;Olaf.Schwalm@pasm.de;Damie.Yap@t-systems.com;klaus-andreas.mueller@t-systems.com;Gregory.Torfs@t-systems.com; Haitham.Dawwas@t-systems.com; eric.buxade@t-systems.com; daniil.shulgin@t-systems.com; Miriam-Christina.Hafiani@t-systems.com; martin.van.der.pol@t-systems.com;K.Pessi-Pilzecker@telekom.de; Christine.Gombert@t-systems.com; Tanja.Koch@t-systems.com; david.manas@t-systems.com; Gotje.Bossen@t-systems.com; vlazaroglou@ote.gr; Nicole.Berg@t-systems.com; Johannes.Hintsch@t-systems.com; S.Doerr@t-systems.com; Marlies.Buettgen@itenos.de; Peter.Needham@t-systems.com; Atul.Porwal@t-systems.com; Miriam.Hardt@telekom.de; Derk.Winkelmann@t-systems.com; martin.schuster@t-systems.com; deniz.yarar@t-systems.com; Sebastian.Gielen@t-systems.com; kay.kirchhoefer@telekom.de; joerg.breuer@telekom.de; detlef.dienst@telekom.de; Johannes.Portaro@telekom.de; Phillip.Doettger@t-systems.com; Mayara.Hansen@telekom.com; 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Martin.Forch@t-systems.com; jonathan.ng@t-systems.com; Gabriel.Vilar@telekom.com;
 
15.03.2025
PARTNER NEWS CW03/04
Focus Topic: Public & Multi-Cloud
(End of Newsletter)
News

Partnerships

AWS and Booz Allen to Develop Digital Solutions for Federal Agencies ;

AWS and Booz Allen Hamilton are expanding their partnership to provide federal agencies with ready-made digital solutions for cloud migration, cybersecurity, and AI. The collaboration combines AWS cloud services with Booz Allen’s expertise to improve decision-making, reduce costs, and enhance cybersecurity. These solutions will be available through the AWS Marketplace to support the U.S. government's evolving technology needs.

==> www.pymnts.com; 24.01.2025

Good News

AWS Announces £5m Grant for Cyber Education in the UK;

AWS is launching a £5m ($6.2m) grant to improve cybersecurity in UK educational institutions, offering cloud-based security solutions, training, and incident response support. This follows a government report showing widespread cyberattacks on schools and universities. Similar grants were previously launched in the US and Canada.

==> www.infosecurity-magazine.com; 24.01.2025

Offerings

Microsoft expands AI offering with DeepSeek’s R1 model on Azure AI Foundry;

Microsoft has added DeepSeek’s reasoning model R1 to its Azure AI Foundry platform after extensive security testing and evaluations. The company also plans to release smaller, local versions of R1 for Copilot+ PCs. Microsoft aims to expand its AI model catalog and explore enterprise applications for R1.

==> www.dimsumdaily.hk; 30.01.2025

Deals

Flemish government partners with Microsoft to accelerate digital transformation;

The Flemish government has partnered with Microsoft to drive digital transformation, making Microsoft 365 available to all local administrations and equipping 10,000 public sector employees with Copilot. The initiative aims to enhance efficiency through AI-driven automation following successful pilot projects in 2024. The government emphasizes a thoughtful, ethical, and secure approach to AI adoption.

==> www.technologyrecord.com; 27.01.2025

Bad News

Microsoft's cloud outlook knocks shares, Meta rises on AI payoff signs;

Microsoft's stock dropped 6% as its AI investments failed to significantly boost Azure cloud revenue, while Meta gained 4% after Zuckerberg reassured investors about growth. Analysts noted Microsoft's focus on AI workloads may have slowed core Azure growth, delaying the expected acceleration. The company’s weaker-than-expected cloud forecast led to a market cap loss of around $182 billion.

==> www.reuters.com; 30.01.2025

Microsoft to Shutdown Its Dynamics 365 Unified Service Desk (USD);

Microsoft will retire Dynamics 365 Unified Service Desk (USD) by June 2028, phasing out support and updates in the years leading up to that date. The company recommends users transition to Customer Service Workspace (CSW), which offers faster performance, AI-driven agent assist, and ongoing updates. While Microsoft is pushing CSW as the preferred alternative, other companies like Google and Here provide similar unified agent desktop solutions.

==> www.cxtoday.com; 24.01.2025

Strategy

Salesforce Has Already Won Thousands of Agentforce Deals, Claims CEO;

Salesforce CEO Marc Benioff highlighted Agentforce's rapid success, stating it has secured thousands of deals in Q4 and significantly reduced Salesforce's own case volume. Agentforce allows businesses to deploy AI-powered agents for automating enterprise workflows, with companies like AAA and Wiley already reporting efficiency gains and high ROI. Salesforce has quickly expanded the platform with Agentforce 2.0, introducing enhanced management tools, a reasoning engine for improved decision-making, and industry-specific AI solutions like Agentforce for Retail.

==> www.cxtoday.com; 27.01.2025

Strategy

SAP restructures board to emphasize AI-first, suite-first strategy;

SAP is expanding its Executive Board with a new Strategy & Operations division, appointing Sebastian Steinhäuser to lead it. The company also introduced a new CTO, two Chief Revenue Officers, and an extended Executive Board to support its "AI-first, Suite-first" strategy. These leadership changes aim to improve digital transformation, customer success, and cloud adoption while aligning global initiatives.

==> www.cio.com; 29.01.2025

Deals

Mercedes-Benz And SAP Strengthen Partnership With Cloud-Based Digital Transformation;

Mercedes-Benz is integrating SAP’s cloud-based "RISE with SAP" program on AWS to modernize its IT infrastructure and improve operational efficiency. This transition standardizes processes across finance, logistics, and after-sales services while incorporating AI-driven automation for faster decision-making. The partnership aims to enhance digital transformation, reduce complexity, and position Mercedes for long-term competitiveness in the automotive industry.

==> www.benzinsider.com; 30.01.2025

Strategy

ServiceNow vaunts agentic AI and announces 22% annual revenue growth;

ServiceNow reported $10.98 billion in annual revenue, growing 22% year-over-year, with AI-driven automation playing a key role in its strategy. The company introduced AI Agent Orchestrator, AI Agent Studio, and pre-built AI agents to enhance workflows across IT, HR, and customer service. Meanwhile, SAP posted €34.2 billion in annual revenue (10% growth), emphasizing its AI initiatives, including Joule AI and cloud migration programs like Rise with SAP and Grow with SAP.

==> www.computerweekly.com; 30.01.2025

ServiceNow Officially Enters the CRM Market;

ServiceNow has officially entered the CRM market, leveraging its Customer Service Management (CSM) platform with AI-driven automation and deep enterprise data integration. Unlike traditional CRM providers, it focuses on complex service workflows, integrating ERP and back-end data to deliver a more data-rich customer experience. While its high complexity and cost pose challenges, ServiceNow is expanding partnerships and hiring 3,000 employees to support its CRM push, aiming to compete with Salesforce, Microsoft Dynamics, and Oracle.

==> www.cxtoday.com; 27.01.2025

ServiceNow to Acquire Cuein to Enhance AI Agents ;

ServiceNow is acquiring Cuein to enhance its AI agents' ability to analyze and process customer interaction data for actionable insights. The acquisition will strengthen ServiceNow’s Workflow Data Fabric, improving AI-driven automation and decision-making across enterprises. The deal is expected to close in Q1, further advancing ServiceNow’s AI capabilities in customer service and business operations.

==> www.pymnts.com; 17.01.2025

Partnerships

ServiceNow expands partnership with Google Cloud;

ServiceNow and Google Cloud are expanding their partnership, making ServiceNow’s platform and AI-driven workflow solutions available on Google Cloud Marketplace and Google Distributed Cloud. The integration will enhance CRM, ITSM, and security incident response by leveraging Google’s AI infrastructure and BigQuery analytics for real-time automation. ServiceNow continues strong growth, reporting 23.5% revenue increase over the past year, while also acquiring Cuein to further improve its AI capabilities.

==> www.investing.com; 29.01.2025

Bad News

VMware users gripe over 3-year commitment to renew licenses;

VMware users are frustrated with Broadcom’s new licensing policies, which now require a three-year upfront commitment for vSphere renewals instead of annual renewals. Customers argue this is a deliberate move to lock them in as many consider migrating away due to steep price hikes and the removal of perpetual licenses. Broadcom claims to offer flexibility, but customers and analysts warn that transitioning away from VMware could be costly and complex.

==> www.theregister.com; 23.01.2025

Partnerships

ServiceNow expands partnership with Google Cloud;

ServiceNow and Google Cloud are expanding their partnership, making ServiceNow’s platform and AI-driven workflow solutions available on Google Cloud Marketplace and Google Distributed Cloud. The integration will enhance CRM, ITSM, and security incident response by leveraging Google’s AI infrastructure and BigQuery analytics for real-time automation. ServiceNow continues strong growth, reporting 23.5% revenue increase over the past year, while also acquiring Cuein to further improve its AI capabilities.

==> www.investing.com; 29.01.2025

EPAM Systems expands partnership with Google Cloud for AI ;

EPAM Systems has expanded its partnership with Google Cloud to develop AI-powered solutions for the media, energy, and retail industries using the Vertex AI platform. The collaboration will focus on industry-specific applications, including video search for media, geospatial data visualization for energy, and AI-driven retail assistance. EPAM also aims to grow its financial services capabilities through acquisitions, while strengthening its AI expertise and digital transformation initiatives.

==> itbrief.asia; 23.01.2025

Deals

Pharmaceutical developer Servier expands partnership with Google AI;

Servier has extended its partnership with Google Cloud for another five years to enhance pharmaceutical R&D using AI. The collaboration will help analyze medical data in real time, with around 60 AI use cases identified, including drug discovery and optimization. Servier has also begun integrating Google Cloud’s AI tools for employees to accelerate research productivity.

==> www.datacenterdynamics.com; 18.01.2025

Strategy

AI and automation trends set to transform enterprises, says UiPath;

AI in 2025 will become a critical tool in enterprise workflows, with agent-based automation enabling more autonomous decision-making and process management. Companies will need clear ROI strategies to justify AI investments, while AIOps tools will help manage tech debt and streamline IT operations. Meanwhile, increasing global AI regulations, led by the EU, could either hinder innovation or set a precedent for other regions.

==> www.tahawultech.com; 20.01.2025

Partnerships

BT seeking SMB gains with EY insight, Pega platforms;

BT revamped its approach to SMB customers by integrating data intelligence, aiming to improve acquisition and retention through AI-driven insights and personalized offers. Partnering with EY and Pegasystems, it consolidated disparate data sources into predictive models to better target high-value customers and enhance engagement. Despite technical advancements, cultural resistance among sales teams remains a challenge, requiring continuous efforts to drive adoption and align with broader organizational changes.

==> www.telcotitans.com; 29.01.2025

Bad News

Why Nvidia investors are spooked by Chinese AI upstart DeepSeek;

Nvidia lost nearly $600 billion in market value after DeepSeek’s AI model R1 demonstrated high efficiency with lower hardware costs, raising concerns about reduced demand for Nvidia’s GPUs. However, analysts argue the market overreacted, as the breakthrough could actually expand AI adoption and increase demand for Nvidia’s inference chips. Some investors and industry experts believe Nvidia remains well-positioned, despite growing competition from Chinese firms like Huawei.

==> www.ft.com; 28.01.2025

Focus Topic: Public & Multi-Cloud

Market Figures Cloud Ecosystem Services I Germany I 2024

Infrastructure Transformation by Cloud Deployment 


Application Transformation by Cloud Deployment 


Managed Cloud by Cloud Deployment 


 

(Source: PAC, 21.01.2025)

Magic Quadrant for Cloud Database Management Systems

Market Growth & Trends

  • DBMS market grew by 13.4% in 2023, reaching $103.2 billion.
  • Relational DBMS (RDBMS) dominated with 78% of market share, despite nonrelational DBMS growing faster (21.8%) than RDBMS (11.3%).
  • Cloud dbPaaS captured 61% of total DBMS spend, exceeding on-premises (39%).
  • By 2028, dbPaaS is expected to account for 78% of the DBMS market, with hyperscalers controlling 82% of that.

Cloud vs. On-Premises

  • Cloud adoption is accelerating, but on-premises/hybrid solutions remain relevant for certain industries.
  • "Repatriation" trend: Some companies are moving back to on-prem for fixed costs, data sovereignty, and regulatory reasons.
  • Cloud DBMSs are evolving to interoperate rather than replace traditional data management systems.

Open-Source DBMS (OSS) Trends

  • 90% of high-performing DBMS vendors have an OSS offering.
  • PostgreSQL adoption outpacing MySQL in new implementations.
  • A PostgreSQL-compatible API strategy is proving successful for vendors catering to migration-focused customers.
  • Enterprise DBMS usage: 62% proprietary software, 38% OSS.

AI & Generative AI in DBMS

  • GenAI is now a standard feature rather than a major differentiator.
  • AI capabilities include:
    • Native vector support for AI use cases.
    • AI-driven automation for DBMS management and tuning.
    • AI assistants for development, configuration, and data discovery.
    • Natural language querying and text-to-SQL capabilities.
  • AI-driven database migration tools are improving efficiency and reducing migration risks.

Conclusion

  • Cloud DBMSs will continue to be essential, but their role is expanding beyond basic database services.
  • The next evolution will focus on integrating transactional and analytical workloads, automating data management, and enabling fully connected data ecosystems.
  • Organizations should prioritize interoperability, AI-driven automation, and long-term strategic alignment when selecting a DBMS provider.

(Source: Gartner, 18.12.2024)

Vendor Rankings - Cloud Ecosystem Services | Germany


(Source: PAC, 18.12.2024)

CONTACT

Verena Krauß

T-Systems International GmbH
CTO | Market Intelligence & Relations
Senta Kleger

T-Systems International GmbH
Cloud & Partner Marketing
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